1. Write and edit brand and product content for the digital content library (CMS or PIM or both) to populate branded websites, retailer websites, packaging, POS materials, WK retail stores collateral, sales presentations, and a range of consumer-targeted communications. Help craft other business-critical communications (retailer agreements, warranty information, product instruction manuals) that ultimately facilitate a better consumer experience. Create or direct the creation of style guides for each brand, and ensure that all written content adheres to guides. Ensure compliance with the law (trademarks; IP protection; regulatory copy; disclaimers, etc)
2.Collaborate, coach, guide, and provide editorial assistance to internal business partners to develop a consumer focused standards, both brand and product copy.
3.Help drive the integration of copy into overall content creative process—providing copy ideas for creative concepts; marrying copy and images; ensuring that all content tells the brand and product stories most relevantly.
4.Work closely with digital marketing team to create copy and other content assets that are highly searchable. Paying special attention to evolving use such as voice commands, natural language search, AI, and mobile. Be a thought-leader in how copy/content must adapt as digital platforms evolve.
5.Create editorial calendars and syndication schedules
6.Should know the art of Story telling. To convert events and ideas in to stories.
7. Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
8. Proof-read content written by other members of the team
9. Create content as per the details provided by the Digital Marketing Team
10.Research about recent updates and events to produce a news/story out of it