SEO And SEM Expert

SEO And SEM Expert Job in Pakistan
NextTech Solutions , Pakistan

Experience
2 Years
Salary
30,000 - 45,000 PKR
Job Type
Job Shift
Job Category
Requires Traveling
No
Career Level
Telecommute
No
Qualification
Graduation
Total Vacancies
1 Job
Posted on
Jul 26, 2017
Last Date
Feb 17, 2018
Location(s)

Job Description

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links

Job Specification

  1. Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
  2. Well-versed in performance marketing, conversion, and online customer acquisition
  3. Up-to-date with the latest trends and best practices in search engine marketing
  4. In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  5. Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  6. Strong analytical skills and experience generating SEM reports
  7. Familiarity with A/B and multivariate experiments
  8. Working knowledge of HTML, CSS, and JavaScript development and constraints
  9. BS/MS degree in Marketing or a quantitative, test-driven field

NextTech Solutions

Information Technology and Services - Rawalpindi, Pakistan
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