SEM Executive
Crea8ive Bench, Pakistan
Job Description
Responsibilities:
Daily account management and of pay per click (PPC) accounts on Google AdWords, Yandex, Bing and other search platforms.
Monitor and improve the overall PPC strategy for each advertisers.
Manage and maintain updates for large keyword lists.
Develop audiences for remarketing, display and paid social campaigns.
Management of Display network placement lists on AdWords and through other contextual advertising platforms.
Report project progress on a weekly, monthly and quarterly basis by using Google Analytics.
Manage a team of Affiliate Marketing executives, ensuring campaigns are kept within budget and maximum ROI is achieve.
Manage the affiliate budget, including commission and budget spend.
Websites analysis using a variety of analytics tools including Google Analytics & Google Webmaster as well as internal reporting tools.
Overview and analysis website behavior and user experience.
Overview and analyze of social media strategy for all advertisers on all the major platforms, such as Facebook, Twitter, YouTube and Instagram. Besides also monitor and coordinate with Web Designer and Developer team to manage the website pages as per advertiser requirement.
Communication skills and ability to interact with all levels of end users and technical resources.
Deploying successful marketing campaigns and own their implementation from ideation to execution.
Monitor and evaluate search results and search performance across the major search channels.
Responsibilities:
Daily account management and of pay per click (PPC) accounts on Google AdWords, Yandex, Bing and other search platforms.
Monitor and improve the overall PPC strategy for each advertisers.
Manage and maintain updates for large keyword lists.
Develop audiences for remarketing, display and paid social campaigns.
Management of Display network placement lists on AdWords and through other contextual advertising platforms.
Report project progress on a weekly, monthly and quarterly basis by using Google Analytics.
Manage a team of Affiliate Marketing executives, ensuring campaigns are kept within budget and maximum ROI is achieve.
Manage the affiliate budget, including commission and budget spend.
Websites analysis using a variety of analytics tools including Google Analytics & Google Webmaster as well as internal reporting tools.
Overview and analysis website behavior and user experience.
Overview and analyze of social media strategy for all advertisers on all the major platforms, such as Facebook, Twitter, YouTube and Instagram. Besides also monitor and coordinate with Web Designer and Developer team to manage the website pages as per advertiser requirement.
Communication skills and ability to interact with all levels of end users and technical resources.
Deploying successful marketing campaigns and own their implementation from ideation to execution.
Monitor and evaluate search results and search performance across the major search channels.
Job Specification
Thorough knowledge of Google Adwords
3-4 years of experience of Search Engine Marketing