Planning, developing and implementing effective marketing communication campaigns.
Using the full marketing mix for the company’s marketing communications
Writing copy for all marketing collateral, including brochures, letters, emails and websites.
Understanding the product and customer profile and write thorough specs for each.
Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
Producing an accurate summary of total spend at the end of a marketing campaign.
Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.