The role involves maximizing the volume of inbound organic traffic from search engines to a website with combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.
Google and Bing’s services, including Analytics and Webmaster Tools
Experience with Google’s Keyword Tool
Ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
Expert in all aspects of Natural/Organic SEO/ SEM
Familiarity with the best tools in the trade