Develop effective and creative marketing and communication strategies and operational plans that are progressive and support organisation growth.
Responsible for the operational delivery and budgeting for all aspects of the marketing, communications, membership and events programmes.
Build and deliver branded marketing campaigns mixing traditional and digital media, ensuring key messages are consistently delivered.
Develop and deliver a commercial strategy (including sponsorship, broadcast)
Analyze and respond to trends in the leisure sector, sports sector and table tennis community to ensure strategies can adapt
Develop and understand use of CRM systems to support membership and participants
Support other departments such as Development and Performance in driving and supporting all marketing and communication activity
Ensure the organization engages with a diverse audience; ensuring all target audiences are communicated with regularly, positively and consistency, measuring impact and effectiveness
Develop the overall events and competitions strategy and delivery structure