Social Media Assistant Job Purpose:
Works closely with the Digital team to create engaging content for a Pacsquare’s social media presence and social media marketing of different products , including keeping social media channels updated and brand-focused, and seeking out new social media avenues and ways of connecting with audiences.
Social Media Assistant Job Duties:
- Manages company’s products’ social media channels, including Facebook, LinkedIn, Twitter, and other relevant platforms
- Engages in social media presence creation on new and emerging social media platforms
- Creates dynamic written, graphic, and video content
- Optimizes content following search engine optimization (SEO)
- Creates content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation
- Works as part of a team to develop large social media campaigns
- Analyses and reports audience information and demographics, and success of existing social media projects
- Proposes new ideas and concepts for social media content
- Works with marketing and social media team members to coordinate ad campaigns with social media strategy
- Manages social media communications
- Uses timelines and scheduled content to create a consistent stream of new content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize visits