Tue, 05 Mar 2024 11:38:01 GMT
Marketing Officer

Marketing Officer
PaaySay Ltd, Pakistan

3 Years
50,000 - 250,000 PKR
Job Type
Job Shift
Job Category
Career Level
Bachelors, Masters, PHD
Total Vacancies
2 Jobs
Posted on
Jan 5, 2018
Last Date
Apr 29, 2018

Job Description

PaaySay is high growth FinTech young company in electronic remittance domain, enabling its customers to send money online from Europe to 120+ countries using its website and mobile apps. Our primary business model is consumer to consumer. PaaySay customer base is EU customers and as part of growth strategy would expand our services in 5 continents in 2 to 5 years time. PaaySay’s mission is to be one of the Top providers by Total Remittance Value Processed, Customer Satisfaction and Trusted Provider for online users.

PaaySay Marketing Officer

We need our Marketing Officer to be able to lead customer acquisition and retention from ground up. PaaySay is looking for a growth-obsessed marketer to take ownership of developing and executing the PaaySay brand in our core Markets. Working to drive growth, you'll create and lead your team, and build-out new capabilities across the whole mix in multiple markets. The PaaySay brand will be a huge asset to us - it is what will set us apart from the competition and incumbents. It is the manifestation of our mission, and this is not a job for the faint hearted. First and foremost we want to be famous, and famously loved, for rewriting the remittance history book. Cheap money transfer this ain't.

But we're not looking for a classic brand marketer. We need more than that. This is about building a global brand that turns our global community of users into an army of word-spreaders. It's about managing a tone that takes it right to the line, but never too far, fighting the establishment on behalf of the people with both digital and traditional media as your toolkit. And a higher level of intellect. And at your heart, you're an entrepreneur.

You a Marketing GURU, mad scientist of consumer marketing space and driven by high ambition to be part of one of the biggest FinTech revolution.

We are really passionate about what we are doing and aim to disrupt the international payments space. You would work in a fast paced environment with a global team from HP, HSBC, Warwick Business School, Imperial College, Queen Mary University (and many more)

Driving evangelism

Viral growth is the single most important element of our growth model. You'll take charge of growing the level of evangelism amongst our customers in a way that delights, surprises and deepens their love for the brand.

Brand marketing

You'll bring and grow channels, always focussing on ROI and size of opportunity. It's a direct response mindset, but we're also building a brand here. You'll deploy a significant media budget to scale and grow the business within specific audiences (e.g. ethnic communities, students, expats), and across mass media channels. You'll oversee creative production and be responsible for ensuring tone and message are spot on.

Experiential, stunts, campaigns, social media, buzz

We will set a high bar with a string of successful stunts and content marketing campaigns - these drive customers to feel closer to brand, establish our challenger status and help grow our awareness. We believe that going forward this is key to our fame, but as we scale into new markets, the creativity needs to be sky-high, and the execution pin-point.

Key Challenge


Testing and growing new channels

The playbook needs to be written, and there's a long way to grow. You'll have freedom, resources and headcount to try whatever you want, and to work with other teams (e.g. Product) to drive hyper growth.


Job Specification

Must haves:

Proven track record of brand/online/digital/consumer/retail marketing strategy and execution either in a startup environment or in launching a product within a more corporate environment

Good taste. It can’t be taught but as owner of our Brand in the UK, you’ll have an intuitive sense of what works with our customers and what doesn’t.

Ability to execute. You don’t mind rolling up your sleeves and delivering an offline campaign end to end.

Novel channel development. You have no trouble in developing novel routes to market - partnerships or innovative performance marketing deals.

A head for numbers. You don’t need to be the world’s best analyst for this role, but you have a strong appreciation of the numbers behind marketing, which are essential.

If you are not experienced then you should be a graduate from top tier business school looking to be part of an exciting startup in financial technology

Nice to haves:

Strong team leadership credentials, and exceptional people coaching skills.

Expertise in testing and growing multiple media channels simultaneously, and experience of running measurable, ROI-positive activity across the whole marketing mix - Outdoor, TV, print, online display, online video, sales promotions, direct.

An unorthodox approach to social media, content and community marketing - a pioneer in this area.

Extensive experience of managing media and creative agencies.

Knowledge of generating and using customer insight, with deep customer empathy.

Experience of working across multiple markets in multiple languages, targeting disparate consumer segments.

That ‘at home’ feeling in a high growth environment - you already know what it feels like to move incredibly fast and keep the graphs moving up and to the right.

Job Rewards and Benefits

Incentive Bonus
Sports and Entertainment

PaaySay Ltd

Financial Services - Islamabad, Pakistan
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