We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns-Track, report, and analyze website analytics Perform ongoing keyword discovery, expansion, and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor performance
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on websites/apps
Work with content team to get content following best SEO practices
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Proven SEO experience -Solid understanding of performance marketing, conversion In-depth experience with website analytics tools (e.g, Google Analytics, Search Console, Bing, SEMrush, Majestic etc.)
Experience with A/B and multivariate experiments
Working knowledge of basic HTML Knowledge of ranking factors and search engine algorithms -Up-to-date with the latest trends and best practices in SEO and SEM Bachelor degree in a quantitative, test-driven field
SEO, Digital Marketing, Analytics, backlinks, optimizations and other important tools. Should have a great network already setup for backlinks.