Senior Digital Marketer
Signup Solution (Pvt) Limited, Pakistan

• Drive lead generation efforts via a website and other digital marketing vehicles (Search, Email Marketing, Social Media)
• Generate keywords, interest, and contextually targeted pay-per-click advertising campaigns.
• Initiate and carry out testing on traffic acquisition methods/models, landing pages, and new traffic sources as a social media strategist
• Development, implementation and management of digital marketing campaigns including SMO, SEM, and SMM
• Participation in the development of new product launch material including sell sheets, catalogs, videos and webinars
• Manage reporting platforms such as Google Analytics, Webmaster etc. to gain actionable insight and report recommendations.
• Conducts research and makes recommendations that leverage social media and web analytics to optimize marketing and communication strategies and ensure a smooth rollout.
• Weekly update and track marketing department project list.

• Experience building AdWords campaigns from the ground. You’re an expert at understanding optimal account structure, match types, quality score, and generally how to organize campaigns to meet business objectives.
• Obsessive about seeking out opportunities to generate online traffic, crushing goals, and developing new ideas.
• Extensive knowledge and experience with ad traffic networks.
• Publishing principles and processes to facilitate high-quality product outcomes and easy access to online materials.

Job Rewards and Benefits