Digital Marketing / SEO
381 Tech, Pakistan

We are looking for a Digital Marketing to develop, implement,… execute all digital marketing, including SEO/SEM, marketing database, email, social

Lead the content marketing for corporate brand promotion(s).
Coordinate the alignment of subsidiary brand executions to ensure alignment with corporate goals.
Manage development and execution of content utilizing internal and/or external agency contracts, including contract administration, assessment, and execution against deliverables.
Creatively execute and develop content campaigns to ensure ongoing alignment with corporate messaging and identified brand deliverables.
Be accountable for all content marketing initiatives to drive traffic, engagement, and leads that deliver sales and customer retention.
Collaborate across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives within defined budgets.
This role requires a brand publisher mindset to create the content our audience(s) is looking for and then to optimize the path to conversion while building/enhancing brand equity.
Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution, and measurement. Develop editorial governance to ensure consistency with our brand and its identity and tone.
Develop and manage annual editorial calendar and organize workflows.
Channel management of digital content hubs and all supporting social channels including email/newsletters.
Utilize the basic best practices of the main social media channels and use relevant rationale to choose which content and approaches to work on.
Measure and optimize of the program on a regular and ongoing basis.
Manage all creative resources including designers, writers, and other agency personnel (internal and external) to maximize efficiencies while meeting deadlines consistently.

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