Digital Marketing Executive (Home Based) Job in Pakistan Surf Integrate, Pakistan Gallery Job

Experience
2 Years
Salary
15,000 - 30,000 PKR
Job Type
Job Shift
Job Category
Requires Traveling
No
Career Level
Telecommute
No
Qualification
Graduation
Total Vacancies
1 Job
Posted on
Oct 16, 2018
Last Date
Jan 10, 2019
Location(s)

Job Description

Job brief

We are looking for an experienced Digital Marketing Executive (Home Based full time)to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities:

  • Develop and manage digital marketing campaigns
  • Oversee a social media strategy
  • Manage and maintain the organization’s website(s)
  • Write and optimize content for the website and social networking accounts such as Facebook, Instagram, Twitter etc…
  • Track and analyze website traffic flow and provide regular internal reports
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Continually work on the Search Engine Optimization of the website(s)
  • Fix any errors or bugs in online content
  • Edit and post videos, podcasts and audio content to online sites
  • Arrange webinars and webcasts
  • Create online banner adverts and oversee pay per click (PPC) ad management
  • Write copy for email marketing campaigns
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
  • Work on printed material to supplement online products

Job Specification

Requirements

  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • Web development skills: A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills
  • Editing and writing skills: You need to devise and edit content for various digital platforms.
  • BSc/BA in marketing or relevant field
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