Plan and execute all web, SEO/SEM, email, social media and display advertising campaigns to generate leads manage our social media presence (LinkedIn, Twitter, Facebook, Google Plus).
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative online growth strategies Content strategy and writing (email/website copy, blog, whitepaper sand eBooks).
Plan, execute, and measure website experiments and conversion tests collaborate with internal teams to create landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end B2B customer buying funnel Collaborate with agencies and other vendor partners.
Create visually appealing PowerPoint presentations for senior-level executives
Complete SEO fulfillment project tasks in a timely and successful fashion.
Support sales teams and serve as the SEO client interface, by being the SME on SEO related questions and provide performance updates to the client.
Develop the SEO strategy for clients, using industry and departmental best practices.
Research and perform topical research and competitive analysis to create content optimization strategy for new and old accounts.
This includes specific content recommendations, local business listings optimization and tweaking social media optimization as needed.
Create site architecture and sitemap for clients’ websites, working closely with internal project managers and writers.
Follow the campaign through its life cycle and complete audits and on and off-site fixes in order to keep the campaign performing at or above goals.
Lead conversations and give presentations in our SEO team knowledge shares on hot topics in the industry to continue to invest in their personal growth as well as the departments.
Communicating results and complex concepts in simple language to clients who may not have an in depth knowledge of search and how it works.