Senior Digital Marketing Executive
WP Hood Pakistan, Pakistan

The Digital Marketing Executive will focus on developing marketing programs that focus on the acquisition, retention, and engagement of wine consumers across the entire digital user journey. This person will be responsible for all aspects of program management including planning, execution, management, and analysis for digital marketing campaigns that drive online conversions and increase visitor traffic to the tasting rooms and to events.

The ideal candidate is self-driven, highly motivated and highly organized, and someone who can develop strategy while also executing on a tactical level. The right candidate will have an interest and a basic background in a variety of channels, including web, mobile, SEO, PPC, retargeting, email marketing, content, social media, and analytics. This person must have an eye for creative development and storytelling and a natural ability to lead and project manage while understanding how to develop and execute digital marketing programs—including all traffic, conversion, and optimization efforts—to reach revenue goals and KPIs while maximizing ROI.

The Digital Marketing Manager will focus on developing marketing programs that focus on the acquisition, retention and engagement of wine consumers across the entire digital user journey. This person will be responsible for all aspects of program management including planning, execution, management and analysis for digital marketing campaigns that drive online conversions and increase visitor traffic to the tasting rooms and to events.

The ideal candidate is self-driven, highly motivated and highly organized, and someone who can develop strategy while also executing on a tactical level. The right candidate will have a strong background in a variety of channels, including web, mobile, SEO, PPC, retargeting, email marketing, content, social media, UX and analytics. This person must have an eye for creative development and storytelling and a natural ability to lead and project management while understanding how to develop and execute digital marketing programs—including all traffic, conversion, and optimization efforts—to reach revenue goals and KPIs while maximizing ROI.

Duties and Responsibilities

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodations or other reasons.

• Develop strategies to drive online traffic, e-commerce growth, and increased visitor traffic to our wineries.
• Manage digital marketing campaigns through a variety of channels including but not limited to: web, mobile, SEO, PPC, and social.
• Define the process for creating, editing, and delivering high-impact content campaigns across multiple digital channels to our target audiences.
• Track and analyze conversion rates and overall website performance and optimize over time.

• Collaborate with key business partners in marketing and across the organization on campaigns that increase brand awareness.

Experience and Skills

• Bachelor’s degree (B.A.), the equivalent of 3-5 years related experience, or the equivalent combination of education and experience.
• Experience managing digital experiences across platforms.
• Strong working knowledge of PPC and SEO.
• Must be technically inclined and highly proficient in Google Analytics, Google Ads/PPC, SEO, and gaining insights through data.
• Proven ability to drive performance and focus on key performance indicators to meet company objectives.
• Strong project management, communication, and collaboration skills required.
• Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.
• Intermediate to advanced proficiency in Microsoft Windows (Word, Outlook, PowerPoint and Excel) is required.

Job Rewards and Benefits