Digital Media Marketing Expert (SEO Specialist) Required Job in Pakistan MavenUp , Pakistan Gallery Job

3 Years
55,000 - 70,000 PKR
Job Type
Job Shift
Job Category
Requires Traveling
Career Level
Bachelors, Masters, MPhil
Total Vacancies
1 Job
Posted on
Dec 15, 2018
Last Date
Mar 9, 2019

Job Description

You’ll be in charge of the SEO Strategy for a book of clients and then to implement that strategy with a team of talented specialists. This includes hands on work, overseeing the work of others and adjusting strategy as necessary.

Job Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Preparing detailed strategy reports
  • Writing powerful calls-to-action to convert visitors
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
  • Compiling and presenting SEO guidelines

Job Specification

Eligibility Criteria

  • 4+ years of digital advertising experience
  • Ability to energize and inspire internal teams about the importance of digital opportunities
  • Ability to stay up-to-date with the latest trends and changes in UI/UX, SEO, paid media and inbound marketing.
  • Show proven skills in identifying digital opportunities
  • Experience defining content KPIs and measurement
  • Deep understanding of how digital content moves through today’s media landscape and define relevant and impactful strategies
  • Experienced in SEO knowledge and Social media marketing savvy
  • At ease managing multiple projects, setting stakeholder expectations, working individually and collaborating across teams
  • Poficiency in English
  • Reliable internet connection and (remote) office with a door

Candidates should have experience with four (4) or more of the following analysis tools:

  • Web Analytics
  • Search Engine Marketing
  • Display Marketing
  • Some WordPress knowledge
  • Google Analytics (GAIQ desirable)
  • Google Search Console
  • SEMrush
  • Majestic SEO

And the following skills:

  • Keyword research
  • Ecommerce SEO
  • Backlink analysis
  • Content optimization
  • SEO Audits
  • Local SEO (helpful)
  • Citation building (helpful)

Nice to Haves

  • Experience with mid to large scale digital implementations
  • Ability to manage ambiguity and successfully navigate large organizations
  • Experience developing and contributing to the development of digital assets (such as infographics, power pages, video, etc. for link acquisition)
  • Experience with Email Marketing, Social Media Marketing, Referral Marketing, Content Optimization, and Marketing Automation
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