You’ll be in charge of the SEO Strategy for a book of clients and then to implement that strategy with a team of talented specialists. This includes hands on work, overseeing the work of others and adjusting strategy as necessary.
Job Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Preparing detailed strategy reports
- Writing powerful calls-to-action to convert visitors
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
- Compiling and presenting SEO guidelines
Eligibility Criteria
- 4+ years of digital advertising experience
- Ability to energize and inspire internal teams about the importance of digital opportunities
- Ability to stay up-to-date with the latest trends and changes in UI/UX, SEO, paid media and inbound marketing.
- Show proven skills in identifying digital opportunities
- Experience defining content KPIs and measurement
- Deep understanding of how digital content moves through today’s media landscape and define relevant and impactful strategies
- Experienced in SEO knowledge and Social media marketing savvy
- At ease managing multiple projects, setting stakeholder expectations, working individually and collaborating across teams
- Poficiency in English
- Reliable internet connection and (remote) office with a door
Candidates should have experience with four (4) or more of the following analysis tools:
- Web Analytics
- Search Engine Marketing
- Display Marketing
- Some WordPress knowledge
- Google Analytics (GAIQ desirable)
- Google Search Console
- SEMrush
- Majestic SEO
And the following skills:
- Keyword research
- Ecommerce SEO
- Backlink analysis
- Content optimization
- SEO Audits
- Local SEO (helpful)
- Citation building (helpful)
Nice to Haves
- Experience with mid to large scale digital implementations
- Ability to manage ambiguity and successfully navigate large organizations
- Experience developing and contributing to the development of digital assets (such as infographics, power pages, video, etc. for link acquisition)
- Experience with Email Marketing, Social Media Marketing, Referral Marketing, Content Optimization, and Marketing Automation