Develop the SEO strategy for clients, using industry and departmental best practices.
Research and perform topical research and competitive analysis to create content optimization strategy for new and old accounts.
This includes specific content recommendations, local business listings optimization and tweaking social media optimization as needed.
Create visually appealing PowerPoint presentations for senior-level executives
Complete SEO fulfillment project tasks in a timely and successful fashion.
Support sales teams and serve as the SEO client interface, by being the SME on SEO related questions and provide performance updates to the client.
Create site architecture and sitemap for clients’ websites, working closely with internal project managers and writers.
Follow the campaign through its life cycle and complete audits and on and off-site fixes in order to keep the campaign performing at or above goals.
Lead conversations and give presentations in our SEO team knowledge shares on hot topics in the industry to continue to invest in their personal growth as well as the departments.
Communicating results and complex concepts in simple language to clients who may not have an in depth knowledge of search and how it works.