Job Description
Content Marketer will take full responsibility for our inbound marketing strategies including content marketing, social media, blogs, lead generation and website pages.
Responsible for the execution of content marketing strategies while delivering engaging content on a regular basis.
Develop an editorial calendar and design content marketing strategies for both short-term and long-term content goals.
Undertake content marketing initiatives to achieve business targets.
Brainstorm new and creative growth strategies. Identify trends and insights in the existing platforms, and optimize spend and performance based on the insights
Plan, execute and measure experiments and conversion tests.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Evaluate emerging technologies. Provide thought, leadership and perspective for adoption where appropriate.
Share content through various channels, ensuring a strong web presence.
Responsible for content creation & improvements in our web spaces.
Responsible for monitoring of competitors’ content marketing activities.
Responsible to put online ads & classified listings.
Responsible for improving customer engagement and conversion on our websites.
Job Specification
- North American work experience highly preferred.
- Excellent interpersonal and communication skills.
- Strong initiative and self-discipline highly necessary.
- Well organized with attention to detail.
- Structure non-structured information into a logical order.
- High level of proficiency with Microsoft Office (Word, Excel and PowerPoint).
- Ability to interact, communicate and present ideas.
- Project management skills and attention to detail.
- Proven work experience in content marketing.
- Knowledge of strategic content optimization considering SEO and Google Analytics.
- Knowledge of writing for Search Engine Optimization (SEO).
- The editorial mindset with an ability to predict audience preferences.
- Excellent communication and writing skills in English.