PPC / Facebook Ad Expert

PPC / Facebook Ad Expert Job in Pakistan
The White Hat Company , Pakistan

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3 Years
35,000 - 50,000 PKR
Job Type
Job Shift
Job Category
Requires Traveling
Career Level
Total Vacancies
1 Job
Posted on
Jun 18, 2019
Last Date
Oct 9, 2019

Job Description

Must be aware of the sales funnel from the beginning to the end, tracking leads and converting them.
Setup and ongoing optimization and management of CPC/Digital Advertising campaigns (Facebook, Twitter, Google Adwords) and video advertising (YouTube). For each channel, there are different targeting methods. These channels also have different audiences.
Setup, test and analyze content marketing strategy
Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs
Assisting and analyzing in the maintenance and monitoring of keyword bidding, campaign budget (daily/monthly)
Management of ad budgets, text ad creative, and keyword research
Perform digital advertising audits
Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions
Create Ad Copies for Search & Display Campaigns
Suggest Graphical Ad Templates for Social Media Marketing
Monitor and provide regular reports from Web Analytics Dashboards & other reporting sources
Indepth knowledge of Google Analytics, performing traffic analysis in Google Analytics related to paid digital traffic and other sources /mediums.
Optimization & Maintenance of Quality Score.
Managing budgets and bids for multiple platforms including Google AdWords, Bing Ads, Facebook, YouTube.
Managing Remarketing/Display campaigns in Google Display Network and third-party platforms.
Conducting, measuring, and implementing the results of A/B tests for ad copy and targeting.

Job Specification


Should have experience of more than 3 years in designing and maintaining google ad words campaign in International market
Google Ads Certification a plus
Experience with tools such as Ahrefs, semrush and MOZ
Google Analytics experience required
Google Search Console experience required
Content marketing experience a plus
Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising required

The White Hat Company

Information Technology and Services - Karachi, Pakistan