Public Relation Officer (PRO)
Insaf Advisory Services, Pakistan

Public relations account executives are responsible for handling all aspects of planned publicity campaigns and PR activities.

Other tasks include:

• planning publicity strategies and campaigns
• writing and producing presentations and press releases
• dealing with enquiries from the public, the press, and related organisations
• organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits
• speaking publicly at interviews, press conferences and presentations
• providing clients with information about new promotional opportunities and current PR campaigns progress
• analysing media coverage
• commissioning or undertaking relevant market research
• liaising with clients, managerial and journalistic staff about budgets, timescales and objectives

Depending on the employer, PR officers may also be required to carry out other, more general, marketing responsibilities. This can involve working on websites and social media and writing and/or producing presentations, reports, articles, leaflets, journals and brochures for both external and internal distribution.

Key skills for public relations officers:

• Excellent communication skills both orally and in writing
• Excellent interpersonal skills
• Good IT skills
• Presentation skills
• Initiative
• Ability to prioritise and plan effectively
• Awareness of different media agendas
• Creativity

Job Rewards and Benefits