Social Media Officer
Discovery Group Of Companies, Pakistan

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, images, tools, and content and display advertising
• Oversee management of all digital channels (including updates, design, and user experience)
• Look after social media presence across all channels
• Develop a website traffic plan and create goals to meet
• Optimize website and social media channels for SEO as well as usability
• Create, maintain, and implement digital marketing and editorial calendars
• Maintain effective, cohesive, and engaging brand messaging
• Update and manage company blog, e-newsletter, and social media (including regular posts, news, job listings, etc.)
• Management of analytical tools such as Google Analytics and Webmaster Tools
• Measure and report on the performance of all digital marketing campaigns
• Partner with advertising and media specialists to increase marketing results
• Develop and oversee A/B testing protocols and procedures
• Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
• Develop and implement ecommerce strategy in order to improve website performance
• Work with developers to improve website speed
• Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition
• Research market in order to discover new trends and technologies in order to improve website performance
• Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve KPI's

• Good content writing skills
• Should have creative thinking
• Ability to prepare marketing campgian
• Team Player

Job Rewards and Benefits