Digital Marketing Expert
Aquaguard, Pakistan

he ability to build an online connection to customers or clients is quickly becoming one of the most highly demanded skills in the job market. A digital marketing executive is typically responsible for engaging a brand with customers or clients via the digital space, aiming to establish and manage the online presence.

Develop and manage digital marketing campaigns

Oversee a social media strategy

Manage and maintain the organisation’s website(s)

Write and optimise content for the website and social networking accounts such as Facebook and Twitter

Track and analyse website traffic flow and provide regular internal reports

Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

Continually work on the Search Engine Optimization of the website(s)

Fix any errors or bugs in online content

Edit and post videos, podcasts and audio content to online sites

Arrange webinars and webcasts

Create online banner adverts and oversee pay per click (PPC) ad management

Write copy for email marketing campaigns

Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Using electronic media makes it possible to collect huge amounts of information, but these data are useless if not properly analyzed. While you need not perform these analyses yourself, you do need to understand how they work and how to interpret the results. This information is key to creating and implementing effective campaigns - and you can use these numbers to demonstrate to clients exactly how much difference your services make in terms of your bottom line.

Assessing the Effectiveness of Digital Marketing Campaigns

Attention to Detail

Compiling Target Lists for Email Marketing Campaigns

Controlling Costs Per Lead Generated

Evaluating New Technology Tools for Digital Marketing

Following Emerging Trends in Digital Marketing

Generating Reports for Management Regarding Digital Marketing Activity

Analytics Software

Negotiating Digital Media Packages

Project Management

Industry Research

Selecting the Optimal Online Media for Campaigns

Tailoring Marketing Pitches Towards Target Demographics

Tracking Consumer Reactions and Conversations within Social Media

Job Rewards and Benefits