Prepares work to be accomplished by gathering information and materials.
Plans concept by studying information and materials. Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.
Need to be creative thinkers. They have to creatively convey ideas through text and image.
They have to generate solutions for their clients through creative means; for example, they might have to promote a company's mission through a website or design an image that helps sell a pkg.