Social Media Marketing Specialist

Social Media Marketing Specialist Job in Pakistan
Macson Ventures Pvt Ltd. , Pakistan Premium Job

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3 Years
30,000 - 50,000 PKR
Job Type
Job Shift
Job Category
Requires Traveling
Career Level
Must be Experiences
Total Vacancies
1 Job
Posted on
Nov 8, 2019
Last Date
Feb 8, 2020

Job Description

We are looking for an energetic and well driven Social Media Specialist to attract and interact with targeted virtual communities and networks. The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing road map.

The candidate should have a solid understanding of how each social media channel works and how to optimise content so that it is engaging on those channels.

· Plan and execute all digital marketing, including SMS marketing, email marketing, video marketing, social media and display advertising campaigns.

· Design, build and maintain our social media presence.

· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

· Identify trends and insights, and optimize spend and performance based on the insights.

· Brainstorm new and creative growth strategies.

· Collaborate with internal teams to create landing pages and optimize user experience.

· Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

· Instrument conversion points and optimize user funnels.

· Stay up to date with the latest social media best practices and technologies.

· Use social media marketing tools.

The Candidate must have:

· 2-3 years of experience as a Social Media Specialist or similar role

· Social Media Strategist using social media for brand awareness and impressions

· Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices

· Experience with doing audience and buyer persona research

· Familiarity with web design and publishing

· Ability in design and mature ideas in (Illustrator, Photoshop, After Effects)

· Critical thinker and problem-solving skills

· Ability to manage brand social media content and editorial calendars across social media channels

· Experience with social media monitoring and management tools for social listening, publishing, and reporting

· Experience managing paid social media campaigns desired

· Passion for social media, PR and digital marketing

· Self-starter who is confident pitching fresh ideas, thinking creatively, and identifying and solving problems

Job Specification

Degree in marketing or related field.

Expert in following technical areas SEO, Social media marketing, email marketing paid and content marketing using different channels like Facebook, Likedin, Instagram and twitter, youtube.

Excellent communication skills

Must be able to think creatively about innovative approaches to marketing.

Having good human relation to interact with clients and team members

Eagerness to learn new tools and techniques

Critical thinking and problem solving

Strong negotiation skills

excellent written and verbal English

Macson Ventures Pvt Ltd.

Printing - Lahore, Pakistan
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