- Determine how best to represent a concept visually
- Determine which photographs, art or other design elements to use
- Develop the overall look or style of a publication, an advertising campaign, or a theater, television, or film set
- Supervise design staff
- Review and approve designs, artwork, photography, and graphics developed by other staff members
- Talk to clients to develop an artistic approach and style
- Coordinate activities with other departments
- Develop detailed timelines
- Present designs to clients for approval
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