Digital Marketing Executive
eConceptions, Pakistan

JD - Digital Marketing

eConceptions is looking for a goal-oriented proactive Digital Marketing enthusiast. Someone who is well aware of the latest Digital Marketing trends. The candidate must be a team player as he/she will have to coordinate with different departments/teams. He / She should preferably have a knack for Social Media and Content Creation/Content Scheduling.

Responsibilities:

1. Manage all social media paid campaigns of “App installsaEe” including but not limited to Facebook, GDN, Bing Ad Center , Twitter etc
2. Best to have knowledge and experience for App Store Optimization (ASO)
3. Handle SEO and PPC of web versions of the digital products
4. Develop and monitor campaign budgets to achieve optimum results
5. Closely work with CFTs (Cross Functional Teams) for the timely delivery of artworks and content
6. Consistently hit KPI's and targets
7. Prepare accurate reports on our marketing campaign’s overall performance
8. Identify the latest trends and technologies affecting digital industry
9. Work with the team to brainstorm new and innovative growth strategies
10. Designing and launching email marketing campaigns.
11. Maintain brand image
12. Searching different digital marketing opportunities and contact
13. Content generation across different media

Specifications:

1. An experienced individual with approx. 2+ years of experience
2. Proven experience in delivering quality traffic growth and new customer acquisition
3. A good understanding of Google Analytics ,Firebase and excel
4. Excellent understanding of digital marketing concepts, strategy and best practice
5. Extremely organized approach to all tasks and working to deadlines
6. A natural communicator, both in person and through digital channels. You should have a natural instinct that drives you to communicate ideas and engage with people.
7. Degree in a relevant subject such as IT, Marketing.
8. Experience of working with external agencies
9. Successfully delivered several successful digital marketing campaigns working for in house or agency side.

Technical Skills:

Facebook Paid and Organic Campaign Management

• Google Display Network (GDN) Campaign Management
• Content Syndication
• ASO
• SEO
• PPC

• acebook Paid and Organic Campaign Management
• Google Display Network (GDN) Campaign Management
• Content Syndication
• ASO
• SEO
• PPC

Job Rewards and Benefits