have strong knowledge in Keywords optimization and ranking through PPC
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Working knowledge ad serving tools (e.g., Draft, Atlas)
• Solid knowledge of website analytics tools (e.g. Google Analytics, Netlnsight, Omniture, Web Trends)
• Experience in setting up and optimizing Google AdWords Campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• creating and planning a variety of PPC campaigns across a range of digital channels
• overseeing existing campaigns and making recommendations on how to optimize them
• analyzing trends and making data-driven decisions
• writing engaging copy for adverts
• proof-reading
• making creative suggestions for advert templates
• account management of clients
• relationship building and business development
• producing detailed analysis and reports of campaigns
• presenting data and reports to a range of audiences.
• highly experienced in targeted driven Campaigns