SEO Expert
The White Hat Company, Pakistan

We are looking for an SEO expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

Responsibilities

• Optimizing copy and landing pages for search engine optimization
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Track, report and analyze website analytics.
• Perform ongoing keyword discovery, expansion, and optimization
• Research and analyze competitor links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI.

• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, Google Tag Manger, Google Search Console, Ahrefs, Cogantive SEO, Semrush, StatCounter)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript.
• In-depth Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM

Job Rewards and Benefits