Marketing executives develop and oversee marketing campaigns to promote products and services. The role of a marketing executive can encompass creative, analytical, digital, commercial and administrative responsibilities. The details of the role will vary depending on the type and size of employer, as well as the industry. Executives are likely to work closely with other employees in areas such as advertising, market research, production, sales and distribution.
Key responsibilities
Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include:
overseeing and developing marketing campaigns
conducting research and analysing data to identify and define audiences
devising and presenting ideas and strategies
promotional activities
compiling and distributing financial and statistical information
writing and proofreading creative copy
maintaining websites and looking at data analytics
organising events and product exhibitions
updating databases and using a customer relationship management (CRM) system
coordinating internal marketing and an organisation’s culture
monitoring performance
managing campaigns on social media.
Key skills for marketing executives
Good teamwork skills
Communication skills and networking ability
Adaptability
Strong attention to detail
Good organisation and planning skills
Creativity and writing skills
Commercial awareness
Numerical skills
IT skills