Content Writer And Email/Social Media Marketing Executive
The TEK Services, Pakistan

Duties and Responsibilities:

1. Email Marketing

• Managing the companies email campaigns and communicating company brands through email marketing.
• Managing trigger email campaigns throughout the customer lifecycle to maximize sales.
• Ensuring all email campaigns comply with current email best practice in the industry.
• Reporting to the marketing director on sales revenues generated through email marketing campaigns.
• Develop a strong knowledge of TEK Services in order to facilitate the sales process.

1. Content writer

• Daily blogging to report and write indepth features
• Responsible for Engaging Blogs, PR posts, Website Content, Marketing Material, Handle Social Media Pages
• The ability to adopt different writing style
• Should have previous content writing experience
• Should be able to write content on the given topics by the company
• Write engaging, useful and informative content for our products
• Write and refresh website content as per SEO standards

1. Social Media Marketing

• Study product portfolio extensively to help with lead generation and sales
• Maintain contact with prospective clients to build ongoing relationships and improve the potential business in the future.
• Building a perfect sales funnel and delivering the ROI committed for each campaign
• Should be able to design a complete digital marketing strategy.
• Increase sales via online advertising using Facebook, google and other avenues, meet and exceed targets.
• Strong Email Marketing skills to generate leads and Increase sales
• Analyze metrics such as Google Analytics, Facebook Insights, email marketing analytics etc. to measure, report and optimize for sales and increase customer loyalty.
• Experience in setting up and optimizing Facebook Ads and Google Adwords campaigns.
• Experience in optimizing landing pages and user funnels, Experience with A/B and multivariate experiments.
• Upto-date with the latest trends and best practices in online marketing and measurement.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate endto-end customer experience across multiple channels and customer touch points

Benefits:

• Competitive market remuneration
• Target based incentive
• Conducive work environment
• Annual performance appraisals
• Gratuity
• Comprehensive leave policy

Other Information:

No of Positions: 10

Shift: Morning & Evening Shifts (Mon to Friday)

Location: Gulshan-e-Iqbal, Karachi

Experience: 1 Year preferred

Required Skills:

• Has highly developed all round interpersonal skills.
• Must be prompt, responsible and able to meet deadlines
• Graduates from reputable universities/Candidates with O/A Level background with excellent English will be preferred
• Excellent communication, presentation, networking and negotiation skills.
• Customer service oriented with a positive, wellmotivated attitude.
• Conscientious, hardworking and driven to improve sales and activity performance beyond targets.
• Good organizational and time management skills with the flexibility to reprioritize as necessary.
• Must be highly proficient in all aspects of English language, especially speaking, listening and writing skills.
• Must be passionate about the outsourcing industry.

Job Rewards and Benefits