1 Key Solution is looking for a Social Media Manager for its SMM team. The Social Media Manager will administer the company’s clients regarding social media marketing and advertising. The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers.
Administration includes but is not limited to:
- Strategic Planning and Goal Settings
- Managing Ad Manager paid Campaigns
- Developing online brand reputation
- Content management
- SEO (search engine optimization) will be a huge plus
Main Responsibilities
- Develop relevant content topics to reach the client’s target customers.
- Create, and manage all published content (images, video and written).
- Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
- Conduct online advocacy and open a stream for cross-promotions.
- Develop and expand community and/or influencer outreach efforts.
- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
- Design, create and manage promotions and Social ad campaigns.
- Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
- Analyze key metrics and tweak strategy as needed.
- Compile reports for management showing results (ROI).
- Engaging in dialogues and answering questions where appropriate.
- Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
- Monitor trends in social media tools, applications, channels, design and strategy.
- Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
- Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.