Documenting digital marketing processes and best practices.
Identifying opportunities to establish and improve digital marketing effectiveness and website performance.
Devising strategies to drive online traffic to UEAT websites and online pages.
Working to understand all UEAT content.
Strategizing the development of organic search marketing initiatives and executing plans to improve brand visibility and website traffic.
Designing, building and maintaining our social media presence
Liaising with marketing colleagues to execute paid digital campaigns via channels such as Twitter, Facebook and more. Monitor and optimize campaigns to maximize ROI. Identify trends and insights, and optimize spend and performance based on the insights
Managing all site analytics and closely measure the performance of site activity, promotions and usage.
Developing and managing social media marketing calendar aligning with network / programming campaigns.
Fulfilling ad hoc requests for digital marketing support with the approval of the Brand Manager.
Brainstorming new and creative growth strategies
Planning, executing, and measuring experiments and conversion tests
Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate
Job Specification
Candidates are required to have:
Intermediate or Bachelor’s degree in Marketing, Communications, business, or related field.
2-3 years of digital/online marketing strategies and tactics experience.
Exceptional organizational, written and verbal communication skills.
Deep knowledge of best practices in digital and social media.
Strong relationship management, interpersonal and teamwork skills.
Ability to multi-task.
Exceptional attention to detail.
Experience with business-side use of social media channels, including Facebook, Twitter, YouTube, and others, including relevant social and Internet analytics tools.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Good understanding of campaign tracking principles.