Google Ads (SEM) PPC Specialist
The Google Ads (SEM) PPC Specialist is responsible for the execution, management and optimization of a high volume of Pay Per Click B2B campaigns across Google AdWords,Facebook and LinkedIn, as well as managing and developing third-party Pay-Per-Call and Pay-Per-Click initiatives.
This position requires great depth of tactical knowledge and vast experience in paid search marketing tasks such as research, bid management, copy writing, landing page testing, budget management and reporting.
Core Competencies & Character Attributes:
Strategize, create, monitor, maintain and optimize high volume of campaigns across Google AdWords, Bing AdCenter & Facebook Ads Manager, LinkedIn and other third party digital media outlets.
Oversee growth in performance. Manage campaigns to meet client’s ROI goals and respond in a rapid manner to optimization suggestions from digital strategists.
Continuous analysis of performance and reporting on digital campaigns.
Efficient management of budgets across all engines and campaigns.
Optimize and plan landing page testing.
Craft eye-catching and informative pay-per-click text ads as well as the continuous implementation of text ads – A/B testing.
Report on key performance indicators and lead generation initiatives, calculate Cost Per Leads, project spend, adjust to demand and seasonality.
Qualifications:
Experience in Google AdWords, Google AdWords Editor, Google Analytics, Facebook Ads Manager and Facebook Business Manager.
Bing AdCenter experience as well as Bing Ads Desktop Tool familiarity.
Keyword research, campaign buildout, ad creation, A/B copy testing and extensive bid management and lead generation experience.
Landing page testing experience.
Vast experience in the Google Content Network and with overall Display Advertising.
Experience with bid management tools such as Marin and Kenshoo as well a deep understanding of Excel, Word and PowerPoint.
Experience in the management of Social Media campaigns in Facebook and LinkedIn.
Knowledge and experience in retargeting/remarketing.