We are looking for an experienced Digital Marketing & SEO expert to manage all search engine optimization and digital marketing activities.
The candidate will be responsible for managing all SEO activities such as content strategy, link the building, and keyword strategy to increase rankings on UK based search networks.
Key Functional Areas of Responsibility
Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
Help to create and support marketing content to socialize and use for social media purposes
Implement link building campaigns in coordination with SEO goals
Assist in the development and execution of communication/content strategies via social communities in coordination with SEO goals
Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments
Research and administer social media tools in support of social media strategy
Monitor and administer the web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals
Design Banners, posts, and other necessary visual content as per requirement
Professional Skills & Qualifications
2-3 years of experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool
Experience working with popular keyword tools
Experience working with CMS and building/administering content in CMS environments
Desired: Knowledge of HTML/CSS and website administrations
Knowledge of Pay Per Click / Facebook, Instagram, Pinterest, Snapchat and Google ads Campaign
Knowledge of Adobe Photoshop, Illustrator
Minimum BS/BSC or computer degree preferred
Professional Competencies
Passion for SEO and internet marketing
Outstanding ability to think creatively, and identify and resolve problems
Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
Ability to clearly and effectively articulate thoughts and points
Excellent analytical, organizational, project management, and time management skills
Key Requirements:
*Prior experience in content marketing, content growth and SEO
*Working knowledge of search engine optimization practices
*Familiarization Google analytics
*Experience with website optimization tools
Writing effective SEO content for blogs, websites and social media accounts
*Developing link building strategies
*Analyzing keywords and SEO techniques used by competitors