Digital Marketing Manager
VUstudents, Pakistan

• This job is only for experienced job seekers who have previously delivered ROAS based results to the Ad Accounts they have managed.
• If you are skilled in delivering results in the form of leads, sales and ROI, this opportunity is for you.
• You must have a strong portfolio to prove your worth.
• You must have numbers to prove what you can do for our clients.
• You must have exposure to handle international clients.

• Full reign over Ecommerce clients' Facebook and Google Ad accounts
• Full reign over local business Lead Generation through Facebook and Google Ads
• Brief account auditing to facilitate the client acquisition process
• In-depth research process using clients' past ads, data, audience insights, and competitors' ads.
• Mapping out a customer-centric Facebook Ads funnel that retargets the full spectrum of warm and hot traffic
• Setting up all ads, including advanced copywriting and segmenting audiences appropriately
• Clear testing structure with minimum thresholds for all applicable KPIs
• Daily campaign optimization
• Scaling accounts sustainably and aggressively with a minimum 2x ROAS on cold/top of the funnel, and minimum 4x ROAS on MOF and BOF
• Target Market Research, Audience targeting, Ad creative design
• Copywriting
• split-testing, daily optimization/management, and reporting

Job Rewards and Benefits