SEO Expert

SEO Expert
WebEasy Pvt Ltd., Pakistan

Experience
5 Years
Salary
50,000 - 80,000 PKR
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
Minimum Bachelors
Total Vacancies
1 Job
Posted on
Dec 18, 2020
Last Date
Apr 29, 2021
Location(s)

Job Description

- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.

- Optimize copy and landing pages for search engine marketing

- Perform ongoing keyword discovery, expansion, and optimization

- Research and implement search engine optimization recommendations

- Research and analyze competitor advertising links

- Develop and implement link building strategy

-Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Work with editorial and marketing teams to drive SEO in content creation and content programming

- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Job Specification

- Proven SEO experience

- Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.

- Solid understanding of performance marketing, conversion, and online customer acquisition

- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

- Experience with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Knowledge of ranking factors and search engine algorithms

- Up-to-date with the latest trends and best practices in SEO and SEM

- BS/MS degree in a quantitative, test-driven field

Job Rewards and Benefits

WebEasy Pvt Ltd.

Information Technology and Services - Lahore, Pakistan
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