Digital Marketing Specialist
AutoX, Pakistan

We're looking for a full time, experienced digital marketing joins our growing and ambitious digital marketing team in Lahore.

This person will be self-motivated, dedicated and passionate about ensuring Business & client success, delivering continuous improvements and offering a world class service.

The role:

• Plan and execute marketing campaigns that build brand awareness and generate leads, with a close eye on ROI.

• Create, maintain, and grow new and existing social networks, including Twitter, LinkedIn, Pinterest, Instagram, Facebook, and others.

• Having a complete knowledge of the Social media paid marketing policies and regulations.

• Attracting new online customers and increasing revenue generated from existing customers.

• Maintaining Good social and other digital media presence to ensure better brand image and increase awareness.

• Responsible for all digital marketing for a brand including content management, SEO/SEM, online media, graphics, social media, affiliate marketing, and email marketing.

• Manage the right mix of content to support integrated campaigns, including outbound emails, campaign landing pages, SEO/SEM infographics, and social media.

• Use analytic skills to identify and test emerging opportunities for business market growth and improvement.

• Managing and developing social media content calendar and copywriting, including social media captions and website articles.

• Analyzing campaign data and compiling regular reports on campaign performance.

• Applying search marketing principles to online content to improve search engine ranking.

• Manage and oversee social media content on daily basis and keeping an eye on new methods of promotion and engaging techniques used by the competitors of the client’s brand.

• Plan SEM programs for keyword discovery, keyword expansion, ad copy, ad grouping, landing page optimization, testing, and analysis to improve click through and conversion rates.

• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).

• Up-to-date with the latest trends and best practices in online marketing and measurement.

• Provide client support with regards to web development and website updates

• Manage company digital projects.

• Provide recommendations and make suggestions to help ensure continuous improvements in performance

• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency and that the content is informative and appealing.

Qualification:

• Bachelor's degree or equivalent

• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

• Experience with SEO and SEM Strong written

• Google Adwords/Analytics (Preferred)

What we're looking for

• At least 2 to 3 years' experience in digital marketing and content writing.

• All-round expert in digital marketing and advertising, with knowledge of all Search Engine Marketing (SEM) techniques.

• Strong analytical and reporting skills.

• An enthusiastic, motivated and hardworking individual who works well collaboratively as part of a team.

• A good communicator with strong problem-solving skills and good attention to detail

• Good English is a must.

• Ideal candidate comes from an online hyper growth business based in digitally matured local markets.

• A reliable individual who can manage their own time effectively and ensure deadlines are always hit

• Highly organized, detail-oriented and self-motivated attitude

• Continually striving to seek improvements to improve performance

• Minimum of 2 years’ experience in an E-commerce environment is mandatory (Managing in E- commerce store, retail environment is preferred.

• Familiarity with digital best practices in web implementation is a must.

• Experience in improving website conversion; including a background using and managing advanced interactive technologies will be an advantage.

Kindly note: We cannot consider applications from professionals who do not hold E Commerce Marketing experience.

Experience:

• Digital marketing: 3-5 years (Preferred)

• E-commerce: 3-5 years (Preferred)

• Email Marketing : 2 years (Preferred)

• SEO: 3 years (Preferred)

• SEM: 3 years (Preferred)

Job Rewards and Benefits