Marketing Analyst
D-Mark Company, Pakistan
Job Description
The Marketing Analyst will work closely with marketing, sales and CRM teams and use a data-driven approach to identify trends and opportunities in D-MARK Company’s universe.
The successful candidate will track ROAS, research consumer behavior, analyze campaign data, and suggest ways to optimize marketing spend.
Job Specification
Minimum of 2 years’ experience in a Marketing Analyst or similar role
Knowledgeable in quantitative and qualitative market analysis for US companies and markets
Strong data-driven problem-solving skills to make sense of market numbers
Experience in web analytics, competitor analysis, email engagement, online sales and leads, offline sales, website traffic analysis from multiple sources and digital advertising
Adept at carrying out structured market research and analysis including identification of key market statistics, interpreting findings understand the impact of a marketing campaign
Able to process and consolidate data from multiple internal and external sources and create meaningful insights
Hands-on experience in different digital analytics tools (e.g. Google Analytics, Ahrefs, Search Console, Google Data Studio etc.)
Understanding of SEM campaign strategies and SEO practices
Good knowledge of statistical and data modeling tools and MS Excel