If you like having fun, have a knack for learning and want to enhance your skills in a creative environment - Wordsmith is the place for you. Apply now!
Duties & Responsibilities
Create monthly social media calendars
Plan & execute social media strategies
Knowledge of online marketing and good understanding of major marketing channels
Oversee and manage all company social media accounts
Develop engaging, creative & innovative content for social media
Keep up to date with social media trends
Audit and analyze social media presences, including digital advertising costs and returns
Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
Monitor and develop reports on competitor activity within social media spaces
Coordinate with design and production teams for content development
Utilize social listening tools for sentiment analysis
Requirements:
Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers
Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service
Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines and standard accepted practices
Excellent organizational skills
Required Skills:
Excellent knowledge of social media platforms (Facebook, Twitter, LinkedIn, Instagram & YouTube)
Knowledge of Social Media Algorithms
Visual Ideation/Creativity
Community Management
Strategy Planning
Content Optimization
Copywriting