Sem Specialist
Mobile Weaver (Pvt) Ltd., Pakistan

- Manage and optimize successful pay per click (PPC) campaigns on major search engines including Google, Yahoo and MSN. - Provide and create detailed analysis documents to trend campaign performance - Write/create copy for paid search campaigns - Provide ongoing management of all campaigns including reporting, analysis and optimization recommendations. - Continually monitor the search landscape, and work with SEO/SEM Team Lead to develop new strategies. - Proactively work with 3rdparty vendors, including but not limited to bid management technology providers, search engines, tracking technology providers, to overcome the complication and actively seek new SEM opportunities. - Develop the affiliate marketing plans and build own affiliate network - Plan and manage the Social Media Marketing with the help of business development resources. - Working conditions are normal for an office environment. Work may require occasional weekend and/or evening work.

- Minimum 2 years work experience requiring similar skills - Strong SEM / SEO skills - Understand search engine marketing strategies, the search engine landscape, and the effectiveness of PPC campaigns. - Execute and manage SEM programs, across multiple search engines from implementation to ongoing optimization. - Effectively analyze and communicate program performance, optimization recommendations, seek out up-sell opportunities and communicate to business development and sales department. - Actively test and analyze keywords, copy and landing pages to increase ROI and drive incremental volume - Develop SEM program strategies and proposals for special events like New Year Gifts, Charismas etc.