Sr. Brand executive
Highly Keen, Pakistan

We are an HR Firm looking for Sr. Brand Executive for one of our client related to menswear Production Industry. Job description of required candidate is:

Conduct Marketing Research related to new product development, new trends in menswear, current brand positioning and tracking & Present the reports findings to top management
Perform internet browsing, catalog research & take Customer suggestions for product development (Menswear)
Do Competitor Analysis w.r.t. Brand, Pricing, Strategies and present the reports to management time to time
Assist top management in preparing and operationalizing the yearly marketing plan
Assist Top Management in developing Brand Elements according to the Brand Element Selection Criteria
Assist Seniors in Planning and Executing IMC (Advertisement) Campaigns
Conduct research to evaluate effectiveness of Ad Campaigns
Make good relations with advertising and promotion companies to get suitable rates from agencies
Represent the Brand at different commercial & cultural events
Get Customer Feed Back Reports from In-Charge Retail Outlets to prepare the further marketing plans accordingly
Design and Conduct Brand Promotion activities during off seasons
Any Other Tasks related to marketing assigned by Management

Qualification BBA / MBA (majors in Marketing), Masters in Marketing
Experience 2 to 3 Years
Skills Analytical, Innovative& Creative