Research - Proactively collect useful material - e.g. from other Twitter users or from Newsgroups - to "tweet" and blog about on a daily basis - Source articles and content related to recruitment industry and compliance issues within - Identify people for our MD to interview on this topic - Identify national speaking opportunities for our MD - Identify useful people to connect with on target social media and ensure our MD is the most connected recruiter on Linkedin, Twitter and emerging social media
Marketing - Write marketing emails - Manage the marketing plan and ensure that emails are written and sent out to agreed deadlines - Use Broadlook to source emails to market to
PR - Identify target media, deadlines and 'forward features' - Generate interesting ideas each month to feed to journalists - Write PR articles, blog content and Twitter posts - Produce surveys and use the results for PR
Writing - Ghost write "white papers" as agreed with MD - Ghost write a book given topic
Website - Ensure our websites has maximum SEO
Why would a happily employed person want to work in this role?
- Dynamic, innovative, business utilising leading-edge online and offline marketing techniques - Opportunity for significant pay increases - Can work from home - Rare opportunity to work closely with, and learn from a successful industry leader - We prefer people with the right attitude who want to learn, rather than the 'finished article'
Most Important Requirements:
Go getting attitude, excellent communicator with superb written English and top drawer writing skills. Flexible, prepared to try anything ethical if it improves business performance. Strong organizational skills. Accurate, reliable, gets things done on time every time. If you don't know how to do something, you'll find a way to learn it quickly. You are the kind of person who will research/work in your own time in order to achieve your goals.
Essential skills/experience i.e. cannot do the job without these - Superb attention to detail and superb written English - Excellent knowledge of online media and social networking sites - Proven PR skills - i.e. can demonstrate media coverage gained as a result of personal efforts - Go getting attitude - hungry for success and will do what it takes to achieve it - 'Can-do' attitude - will do what it takes to get a job done on time - Can demonstrate the ability to quickly learn new skills - Truly cares about client satisfaction - Very hardworking - exceeds expectations
Wish list (not essential) - Excellent knowledge of the recruitment industry - Ideally has written a book or white paper
What we don't want - Blame culture/excuses for poor performance or not hitting target - Poor attendance record - Confrontational or pushy approach - Closed-minded to constructive feedback Personality - Always positive, never complains but instead focuses on finding solutions