Manage all online activity in relation to traffic acquisition, sales, conversion, campaign optimization and A/B testing.
· Responsible for collaborating with cross-functional partners to manage all aspects of the e-commerce business including, business planning, content strategy, promotional campaigns, website design, customer service, web analytics and web technologies.
· Directly manage digital marketing channels across PPC, SEO, SEM, Display, Email Marketing, Social Media, Influencer marketing, Community Management and Sponsored Ads.
· Directing the activities of Software Developers, Copywriters, Graphic Designers, Influencer and Content developers to ensure careful adherence to predetermined strategies.
· Devising strategies that harness Sales-Related Insights, Prevailing Standards, and novel Developments to Encourage Sales.