SEO Specialist
IBG consulting, Pakistan

Duties and responsibilities

• Optimize copy and landing pages for search engine optimization
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyse competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Requirement

1. Proven SEO experience
2. In-depth experience with website analytics tools (e.g., Google Analytics, Google Search Console)
3. Working knowledge of HTML, CSS, and JavaScript development and constraints
4. Extensive knowledge of past and current Google Algorithm update
5. Up-to-date with the latest trends and best practices in SEO
   1. BS/MS degree in a quantitative, test-driven field

Job Rewards and Benefits