Job Description
A UK based IT Services Company, is looking for an SEO/PPC Specialist. The ideal candidate must have 1-2 years of work experience. He/She should have a business/computing degree with hands on experience. The selected candidate will be responsible for assisting in the implementation of SEO Operations and PPC management. Eligible candidates will meet the following criteria:
* Preferably 2+ years experience in PPC and online marketing
* Knowledge of and an ability to demonstrate experience in Google Analytics, Google add words, Google web master tools, Google product search
* Experience in managing large Budgets
* Experience in Advertising to UK market, preferably
* Experience on Google/Bing/Yahoo providers
* Good knowledge of SEO principles and ability to develop SEO strategies
* Good knowledge of tracking and reporting tools
* Programming knowledge necessary for SEO purpose only
* Understanding of onsite and offsite SEO strategies
* Excellent knowledge of Google search techniques and standards
* SEM knowledge
* Excellent communication skills
Job Specification
Strong analytical skills, to perform, keyword research, website/competitor/market analysis
- Knowledge of search engine optimization & search engine marketing, including PPC campaign creation and execution
- Understanding about search keyword strategies and algorithms
- Be able to demonstrate on page SEO techniques
- Directory submission and back link strategy and implementation
- Knowledge of good and bad link building
- Knowledge of HTML, CSS and Javascript.