Sr.seo
Salsoft Technologies, Pakistan

- Performing keyword analysis and writing keyword research reports for the clients. - Auditing our website for search engine friendliness, writing onsite optimization reports, and executing recommended optimizations by editing website content, updating html source code, and implementing 301 redirects. - Back-link analysis of SalSoft Technologies competitors websites to identify opportunities - Employing creative ideas for developing new website content that will naturally attract links (link bait). - Writing reports on viral marketing techniques such as blog writing, video creation, and podcast creation - Analyzing and optimizing the organizational website for increased conversions by implementing tools to understand customer behavior and developing A/B split tests (conversion rate optimization). - Management of Google AdWords campaigns with the goal of continually improving CTR (click-through-rate) and conversions - Monitoring, analyzing, and interpreting Google Analytics traffic and conversion data to measure the performance of our work, understand which initiatives deliver the highest returns, and identify new optimization opportunities.

- A Degree or Diploma in Journalism, communications or a related field - Minimum two years experience as either a copywriter or content analyst (or both) in an agency environment (including experience with interactive media and direct marketing) - Self-motivated with a keen enthusiasm for and demonstrable understanding of the Web industry and technologies - Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects, with diverse audiences and concisely communicate complex or demanding subject matter - Ability to multitask and meet tight deadlines Detail oriented - Well versed with Industry standards on the subject - Must have a basic knowledge of HTML/CSS