Facebook, Instagram Ad Expert
Originative Advertising, Pakistan

Originative is a startup digital marketing agency that is responsible for some of the most successful and innovative media and ecommerce campaigns online. We are expert, performance marketers who can complete the impossible when it comes to high volume global digital sales.

OVERVIEW:

You will be representing ecommerce and lead generation businesses, and driving them profitable customers on Facebook and Instagram. Core duties will include identifying opportunities within each campaign to improve performance. The day-to-day tasks include creating, setting up, and launching paid social media campaigns, working with the client services team to build creative assets, videos, and optimize landing pages. This includes analyzing campaign data, optimizing performance, and coming up with new marketing strategies.

The ideal candidate is extremely passionate in marketing and branding – constantly thinking of creative new ideas. You value integrity and are performance driven; you take ownership and show initiative in everything you do.

RESPONSIBILITIES:

Plan, manage, and execute digital media buys across on Facebook and Instagram for multiple markets and clients simultaneously.

Continuously monitor campaign performance and return-on-ad-spend (ROAS), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs

Leverage Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions

Create and analyze campaign performance reports

Prepare research and insights to inform ongoing media recommendations

Manage budget allocations and bid parameters to deliver most efficient results

Constantly learn and experiment new effective bidding, ad placement, and management techniques

Manage and leverage each campaign’s risk and loss pool for ongoing testing and experimentation

Perform other related duties as required or assigned

SKILLS & QUALIFICATIONS:

1+ year of Digital Media Buying Experience

Experience in buying media on Facebook is required, ideally over 50,000 PKR per month in personally managed budgets; Facebook Blueprint Certification is a plus

Copy and creative writing experience is a strong asset

Strong analytical, planning, and project management skills

You combine an entrepreneurial spirit with analytical know-how

Job Rewards and Benefits