Digital Marketing Specialist - (PPC, SMM, SEO)
Advertlance, Pakistan

Advertlance is looking for a highly motivated and driven individual to join the founding team to oversee the digital marketing of the Company's portfolio of brands.

The ideal candidate has 3+ years of experience in Digital Marketing, preferably from a tech company that operates in any of the domains below:

• Supply Chain
• Logistics (Last mile or first mile)
• Ride-hailing
• Food delivery
• E-Commerce/Marketplace
• Professional Services (Agency providing Digital Marketing services)

Responsibilities

• Planning, executing (in coordination with an agency), and overseeing all digital marketing campaigns to optimize for acquisition and retention performance
• Providing a detailed overview of digital marketing funnels to understand drops
• Creating a marketing communications calendar for seamless execution and excellent transparency
• Developing budgets for quarterly campaign spending and anticipated performance
• Content
• Content will be produced by the agency; your job will be to guide on what kind of content in F&B gets the most traction i.e. is it video, gifs, close up shots of food etc.
• Coordination
• Coordinating with a digital marketing agency to deliver content on time for digital campaigns
• Analysis & Reporting
• Generate reports on digital marketing performance across multiple channels
• Ensure the insights from reports are utilized in future planning of campaigns
• What success looks like
• You're able to reduce the cost per acquired customer
• You're able to hit retention rates of 65% or higher
• You're able to constantly raise the bar in terms of campaign performance and content quality, determined by rising engagement levels
• You drive the agency to provide their absolute best work and resources to our content planning and execution
• You're able to share clear reports on campaign performance allowing you and the business to make thought-through decisions
• What sets you up for success?
• Bachelor's Degree or higher
• Online courses/certifications completed in/relevant to Digital Marketing and SEO are highly desirable
• Prior experience working at a fast-growing startup or company is preferred
• A mindset to hustle and get things done
• You're an active learner at the core of your work and do not settle or wait for others to push you to explore.
• You're curious and you want to raise the bar in everything you set out to do.
• You care about being disciplined in how you manage time, set priorities and care about the impact you make through your effort
• You're comfortable working in uncertainty and can figure your way out of challenges without compromising on the company's values or your own integrity
• You take initiative when you come across a challenge or opportunity

Compensation

• A competitive salary
• Transportation allowance

Job Types: Full-time, Contract

Salary: Up to Rs70,000.00 per month

• Digital Strategy
• Brand Management
• Brand Account Management
• Social Media Management
• Search Engine Marketing
• Pay Per Click Campaigns
• Lead Generation
• International Campaigns

Job Rewards and Benefits