Brand Manager water Division
Pharmagen Healthcare Limited, Pakistan

Experience
2 Years
Salary
40,000 - 70,000 PKR
Job Type
Job Shift
Job Category
Traveling
Yes
Career Level
Telecommute
No
Qualification
MBA 4 year undergraduate degree in marketing from a reputed university
Total Vacancies
1 Job
Posted on
Sep 26, 2011
Last Date
Sep 30, 2011
Location(s)

Job Description

Pharmagen Healthcare Ltd PHL is a business providing products and services to improve the health of lower-income communities in Pakistan. We identify the core healthcare issues and needs of large segments of the targeted, less-privileged population and devise and implement practical, affordable and financially sustainable solutions to address them. Our program results are carefully and frequently monitored to identify and remedy any problems faced and continually improve Pharmagens efficiency and performance. PHL is constantly seeking to ensure horizontal and vertical growth towards realising its aims. PHL has two main businesses: the Water Division and the Pharmacy Division. The mission of the Water Division is to provide access to safe, clean, affordable drinking water for the general public - particularly in low-income areas and slums. PHLs main activities address this mission by providing clean and affordable drinking water in densely populated urban areas and operating a chain of high quality pharmacies in rural districts. PHL has set up a network of retail 17 Water Shops in Lahores densely populated areas. At these shops, contaminated underground water is pumped out and purified using state of the art reverse osmosis and re-mineralization technology to meet strict World Health Organization quality standards. The water is then sold to the local community at an affordable price of Rs.1.75 per litre for walk in customers and at Rs. 2 per litre for delivery customers. The retail Water Shop model is a first for Pakistan. Position description PHL is looking for a brand manager to oversee the implementation of the marketing strategy for PHLs water division. Strategy development - Develop new and innovative marketing activities that will help to generate word of mouth advertisement from our customers - Identify novel and cost effective guerrilla marketing approaches - Display significant understanding of budget constraints and develop marketing activities that fit within those budget constraints - Research international best practices regarding marketing at the base of the pyramid Project management - Oversee the implementation of our existing marketing strategy, which includes activities such as developing a subscription model, conducting a competitive landscape, facilitating partnerships with schools and local organizations, etc. - Coordinating with marketing officers in the field to ensure proper marketing activities are being implemented - Providing training for marketing officers to fill any gaps in performance Metrics and evaluation - Develop appropriate metrics to ensure that marketing activities are achieving desired results and to immediately identify any shortcomings before any major issues develop - Evaluate metrics on a scheduled basis to properly forecast any emerging trends, opportunities, potential threats, etc. Location Lahore. To Apply Deadline to apply is 5:00 pm PST, September 30th 2011. E-mail a cover letter and a resume to Human Resource department at info@phl.com.pk. Please send the cover letter and resume as separate attachments, labeled as follows: Pharmagen Healthcare-[your last name]-Cover.doc and Pharmagen Healthcare-[your last name]-Resume.doc. In your cover letter, highlight aspects of your experience that are relevant for this job and explain why you are interested in working with this organization.

Job Specification

- Strong expertise in Microsoft applications: Excel, Outlook, Word and Power Point Demonstrable experience with project management and with metrics and evaluation Openness to evolving responsibilities. - Commitment to and enthusiasm for Pharmagens mission and business model, and respect for the organizations core values - Proven history of innovative thinking and creative problem solving. - Strong understanding of the consumer preferences for the urban and peri-urban poor in and around Lahore - Strong communication skills (written and oral) as demonstrated by prior experience. - Excellent interpersonal skills; ability to work well in a team

Job Rewards and Benefits

Pharmagen Healthcare Limited

Information Technology and Services - Lahore, Pakistan
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