Digital Marketing Executive / Expert
ESP Interactive Solutions, Pakistan

Responsibilities:

· Build, plan and implement the overall digital marketing strategy, including SMM and SEM.

· Manage Social Media Channels for Organic and Paid Campaigns to drive traffic and conversion rates.

· Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.

· The Candidate should know the complete SEO strategy and implementation (On-Page, Off-Page). Manage and improve online content, considering SEO and Google Analytics.

· Must have a complete understanding of Google Analytics, and SMM/SEO tools.

· Stay up to speed with the latest updates and best practices in the areas of digital marketing and SEO.

· Monitor competition and provide suggestions for improvement.

· Identify trends and insights, and optimize spend and performance based on the insights.

· Collaborate with internal teams to create landing pages and optimize user experience.

· Effectively manage daily administrative tasks and prepare reports on website metrics to drive traffic.

· Content Writing Skills for creating posting material/content.

· Must be proficient in MS Office.

Technical Tools/Knowledge:

· Google Analytics

· Google Ads Campaign

· Google Tag Manager

· Facebook Business Suite

· Instagram

· SEM Rush, Ahref or other similar tools.

Job Rewards and Benefits