Seo Specialist
KM Educational Services, Pakistan

Website Analysis: Review and analyze client sites for areas that need to improved, deleted, revamped, etc.; prepare detailed SEO strategy reports. Keyword Analysis, Research & Copywriting: In-depth knowledge of keyword research. This includes knowing how to identify the least inexpensive, yet most profitable keywords for client sites whether they are running a pay per click (PPC) campaign, or want to improve their organic search results. SEO Copywriting: This includes the aforementioned keyword research, as well as SEO writing guidelines, eg, where to place keywords in copy so that it gets the most SE traffic, how to write effective headlines and how to write effective call-to-action statements. SEO specialists are also responsible for creating (or overseeing the creation) of original SEO content for client sites, in addition to implementing off-page SEO content strategies like coding (eg, when and how to effectively use header tags (ie, H1, H2, H3)). Search Engine Guidelines: Keeps abreast of white hat and black hat tactics so as not to run afoul of search engine guidelines. Liaison: SEO specialists liaise with many different departments and professionals, inside their own company, with the client company and with independent contractors.

Specific skills: Knowledge of HTML; CSS; blogging platforms like wordpress; more advanced programming languages as needed; and MS Office. The SEO specialist will also be expected to know the language of SEO, eg, organic search, PPC marketing, CTR, CPC, SEM, ROI, keyword density, long-tail keywords, etc. Soft Skills/Personal Attributes: Communication Skills: As indicated above in the Liaison section, an SEO specialist interacts with many different parties, hence, they must have excellent communication skills (written and verbal). Self-Starter: As the position entails so many elements, an SEO specialist should be a self starter; someone who doesnt require handholding. They should be able to assess a situation, develop a plan, get approval and run with it. Analytical Thinker: Piggybacking on the last skill, its imperative that SEO specialists possess critical thinking and analytical skills. They should be able to readily identify problems and formulate practical solutions. Cool Headed: The ability to work well under pressure; keep a cool head and demeanor. Proactive Work Ethic: Demonstrate a proactive work ethic when managing numerous competing priorities in a fast-paced environment. -Proven ability to accommodate evolving responsibilities and last minute changes.